Case Study: Why NYC Companies Are Investing in Photo Booths for Corporate Events in 2025
When NYC companies plan their internal events, there’s a growing expectation that these gatherings do more than entertain—they need to reflect company values, drive employee engagement, and create content that supports internal and external brand goals. For many teams, a professional photo booth has become a surprisingly effective solution.
Rent My Booth, a boutique NYC photo booth rental service run by local business owner Ben Hawes, is helping companies rethink what a modern corporate event can look like—and why a well-designed photo booth is more than just a fun extra.
A Strategic Tool for Engagement and Culture
In 2025, company events play a critical role in shaping how employees connect with one another and with the organization. Whether it’s an ERG celebration, a company milestone, merger, anniversary, or a product launch, teams are looking for ways to create experiences that are both meaningful and efficient.
That’s where Rent My Booth comes in.
By offering high-quality photo booth activations with branded overlays, instant sharing, and thoughtful design, the service allows companies to create moments of connection that are both fun and strategic. Teams leave with not only memories, but also assets—images that can be used in Slack recaps, internal newsletters, recruiting materials, and social media content.
Designed for the Modern Workplace
What sets Rent My Booth apart is its understanding of how internal events operate. Ben, the founder, brings a background in employee engagement and DEI programming. He knows how to support People Teams and Office Managers with a streamlined, low-lift experience from start to finish.
Rent My Booth works particularly well for companies with 50 to 250 employees—teams that care about company culture but don’t always have the time or budget for large-scale production. With flat-rate pricing, no hidden travel fees, and flexible packages, it’s designed to be both scalable and accessible.
Turning Internal Events Into Lasting Content
One common challenge for People teams is creating content that reflects company culture authentically. While team photos and videos often require coordination and approvals, photo booth galleries offer a fast, organic alternative. Employees are excited to share them. Leadership teams appreciate the visibility. And brands benefit from real moments that show what it's like to work at the company.
Many Rent My Booth clients use these images for:
LinkedIn posts about team culture and events
Internal wrap-up emails and town hall slides
DEI reporting and ERG marketing
Careers pages and recruiting campaigns
In short, the photo booth provides post-event ROI long after the party ends.
The Value of a Local, Professional Partner
For NYC companies, working with a local vendor means faster & easier coordination and a better understanding of what matters at internal events. Ben handles all logistics in-house—setup, teardown, tech, and customization—so HR & People teams can stay focused on the bigger picture.
Companies have praised the experience for being “hands-off in the best way,” noting how easy it is to trust the team with a key part of the event.
The Bottom Line
In a competitive hiring and retention landscape, every team touchpoint matters. A well-executed photo booth is no longer just about taking pictures—it’s about building community, reflecting company values, and generating content that supports both internal and external goals.
Rent My Booth continues to partner with New York City’s most culture-forward companies, helping them bring intention, creativity, and measurable impact to their events.
To learn more about how Rent My Booth can support your next corporate event, visit www.rentmybooth.com or reach out to Ben at ben@rentmybooth.com.
